Value in motion

AI, climate change and geopolitical shifts are reconfiguring the global economy. We’ve mapped where value is moving over the next decade, so you can build a future-ready business to capture it.

Your growth plan just got interesting

The way we live and work is changing. New technologies, a shifting climate, and evolving geopolitical influences are creating new customer demands, opening up new markets, and enabling innovative business models. However, they also bring forth new competitors, and the traditional boundaries between sectors and industries are blurring. It is time to seek growth within these emerging markets.

Explore the nine new growth domains – markets where businesses cross sector boundaries to meet essential human needs. From how we nourish and care for ourselves to how we move, create, build, and power everything with energy. Discover how these domains are evolving and learn how your organisation can benefit from this shift in value and growth.

Video

Value in motion

A reconfiguration of industries

An exciting and ambitious growth plan

Understanding where value is shifting is only the first step. Mastering the reasons behind this shift – and how to take advantage of it – is the next challenge.

Discover which domains offer opportunities for your company. Select your industry/sector and region or click on the chart to identify new growth possibilities.

Would you like to learn more about the reconfiguration of industries and its impact in the coming decade? Read further in the article ‘Leaders Guide to Value in Motion'.

Growth domains

Explore the nine new domains. Discover how these domains are evolving, which opportunities you can seize, and how to leverage the value in motion.

How we make

To meet the world’s need for materials and industrial goods, manufacturing must reinvent itself through innovation, digitisation and automation.

How we build

Our need for places to live and work is growing—and changing. To meet it, industries are converging on innovative ways to build.

How we feed ourselves

The agri-food system is at a pivot point. Feeding ten billion people at mid-century will require a cross-sector push for innovation in the decade ahead.

How we care

As the world confronts medical challenges, the healthcare sector must provide care at scale that is effective, affordable, preventative and personalised.

How we move

To meet customers’ needs for safe, efficient, affordable transportation, mobility players are tapping into clean tech and digital solutions.

How we fuel and power

To ensure clean and reliable access for a rising population and enable industries to meet demand, the energy sector must embrace new ways of operating.

How we govern and serve

By supporting collaboration between sectors, governments can help improve well-being and advance prosperity.

How we fund and insure

Capital is a vital catalyst for growth. How it’s deployed, managed and insured must evolve along with the industries it serves.

How we connect and compute

Business collaboration increasingly runs on technology. And the businesses developing that technology must increasingly collaborate to thrive.

"In the dynamic landscape shaped by AI and climate change, we invite you to envision the future and seize the opportunities within emerging domains of growth - where responding to human needs becomes the catalyst for value creation across industries."

Veronique Roos-Emondsmember board of management PwC Netherlands

Future scenarios: how megatrends are reshaping our world

Starting today, prepared for tomorrow

The interaction of megatrends - such as AI and climate change - and their influence on our future, value streams, and the economy is of great importance for the future of your business. That’s why we have calculated the quantified impact of these global trends on our global economy in 2035.

Three scenarios for 2035

To envision 2035 as realistically and usefully as possible, we focused on a trio of plausible global scenarios: three divergent tomorrows.

Each ‘tomorrow’ varies from a baseline scenario, which assumes current trajectories persist. And each tomorrow contains specific assumptions about AI deployment and climate response that inform our economic modelling.

In this scenario, the integration and responsible use of advanced technologies enables widespread productivity growth and job creation while supporting sustainable solutions and innovation. Frameworks for trust (including global standards and cooperation) are part of this picture. The economic benefits of AI would exceed the stranded asset costs associated with decarbonisation, leading to economic growth rates higher than baseline expectations, even after adjusting for climate-related economic damages.

It’s easy to imagine a world where national and regional interests take centre stage; where sustainability efforts aren’t maximised; and where technology is more fragmented, less trusted and less able to deliver on the productivity potential of AI. Growth would be status quo at best, with AI gains and climate costs largely cancelling each other out, and the energy transition proceeding slowly, setting the stage for larger physical climate risks in the future.

Conflicts, instability and ever-greater uncertainty may converge to erode trust in technology and its economic benefits; AI takes away more work than it creates; and sustainability measures are neglected at the cost of the future. Growth in this scenario could dip below the baseline projections.

Want to learn more about the various future scenarios? Read the article ‘Envisioning Three Tomorrows’.

Gain insights into value growth

Visit the interactive Value in Motion Hub

Explore more

Contact us

Veronique Roos-Emonds

Partner, Member of the board of management, PwC Netherlands